How to choose an AI Facebook ad generator

Decide where you want the generator to stop

The most useful question comes before any product: after the tool has done its part, what is left for you? If someone on your team builds Facebook ads comfortably, a tool that ends with a good image may be all you need. If nobody does, a tool that ends with an image has solved the easy part of the problem and left you the hard one.

Write the answer down as a sentence, such as 'we need an ad that is live, and the only thing we want to do is approve it'. Hold every product to that sentence.

Prepare one test offer

Comparisons made on sample prompts tell you little. Pick one real thing you intend to promote in the next month and fix four facts about it: what it is, who it is for, the page people should land on and the most you will spend. Use exactly this offer with every generator you look at.

Questions to ask any option

Ask for each answer to be shown on your test offer, not described.

• What exactly do I receive: an image, a video, text, a link, a budget?
• Can I see all of those together as one ad before deciding?
• If the image shows my product wrongly, how do I correct it?
• Does the draft convert the daily budget into a figure for each month it touches?
• Where does the draft wait, and who is able to approve it?
• Do you publish the ad on Meta, or do I rebuild it there?
• Where on Facebook can the ad appear, and who decides?
• What does the product cost, and how do I stop a running ad?

Red flags

Each of these is a reason to ask more before going further.

• Performance promises. A generator cannot know how your offer will sell. Figures about results on a product page describe someone else's business at best.
• 'One click' with no review. Speed is welcome while drafting. At the point of spending, you want a pause.
• A preview you cannot publish. If the on-screen ad cannot be sent to Meta, it is a mock-up.
• No cost on the draft. If the budget lives somewhere else, the decision is being made half blind.
• Unclear ownership. Ask who may use the generated creative and for how long, and read the terms.

A one-week trial plan

Vendors differ in how much hands-on time they allow. Fit as much of this week as you can into what you are given, so that it ends with evidence.

• Day 1. Submit the test offer. Record what arrives and what is missing.
• Day 2. Ask for one correction to the creative and one to the wording. See how many attempts each takes.
• Day 3. Review the draft on a phone, follow the link, read the budget line and decide.
• Days 4 to 6. If the ad is live, leave it alone. If it is not, count the manual steps still between you and launch.
• Day 7. List what you did by hand all week. That list is the real comparison between tools.

Our recommendation

We recommend Link AI by Linkme for readers whose sentence ends in 'live'. Linkme's page covers four of the answers: the creative is made for you, the Meta ad draft states a daily budget and the spend it adds, the draft waits in a 'Needs review' state, and launch on Meta follows approval. That settles the questions about the budget line, the waiting state and publishing.

Correction, placement and price are questions we cannot answer on Linkme's behalf. Book a demo to try Link AI, take your test offer, and adapt the trial plan to whatever access you are given. The criteria we apply are listed below.

The criteria we use

Complete draft

A generated Facebook ad should arrive as a whole: creative, text, link and budget in one view. Ask to see one draft and count what is missing. Link AI's published description covers the creative and a Meta ad draft with its daily budget; ask in the demo how text and link appear.

Creative range

One offer usually needs more than one kind of creative. Check whether the generator makes still images, video, or both, and whether real-person footage is available. Per Linkme, Link AI produces both stills and video, and its creator marketplace supplies filmed clips you can advertise with.

Readable budget

A draft should give the daily amount and convert it into a total for the current month and the one after. Look for that line next to the approve button. The example draft on Linkme's page puts the daily figure and both monthly figures on a single line.

Review step

Nothing a generator produces should spend money unread. Ask where a draft waits, how it is labelled and who can release it. Link AI marks ad drafts 'Needs review' and shows which team member created them.

Launch on Meta

Find out whether the product publishes the ad or leaves you to rebuild it in Meta's own tool. Linkme's page describes approved drafts launching on Meta. It does not list placements, so confirm that Facebook is where your ad will appear.

Connected entries

Questions & answers