How to brief an AI Facebook ad generator

Why the request decides the result

A generator fills every gap in your request with something plausible. Leave out the price and it may invent a discount. Leave out the customer and it will write for everyone, which reads as writing for no one.

The fix is to supply the facts only you know. The model can provide style. It cannot provide your opening hours.

Six facts to include

You do not need special prompt language. You need these six things, in ordinary words.

• The offer. One product, service or event, with its real price or date.
• The customer. Who it is for, as you would describe them to a friend.
• What to show. The item in use, the place, the finished result. Attach a photo if the tool accepts one.
• The destination. The exact page the ad should open.
• The dates. When the offer starts and when it ends.
• The limit. The most this ad may add to the month.

An example, before and after

Take a dog grooming salon as an illustration. A first attempt at a request might be: 'Make a Facebook ad for my grooming business.' The generator has nothing to work with, so the result will be a smiling dog and a line about quality care.

A second attempt: 'Facebook ad for our puppy first-groom package, $45, for people nearby with a new puppy. Show a small dog being dried, calm and happy. Send people to our booking page for the package. Offer runs through the end of the month. Keep it under $150 in total.' Every sentence removes a guess. The draft that comes back can be judged against facts.

What to leave out

Leave out adjectives about your brand, long history, and lists of everything you sell. They dilute the one offer. And leave out claims you cannot support, such as being the leading business in town. A generator will repeat them with confidence, and the ad carries your name.

How to ask for a change

When the first draft misses, change one thing at a time and say which. 'Make the dog smaller and show the dryer' is a correction. 'Make it pop more' is a wish. If the text is wrong on a fact, restate the fact.

Stop after two or three rounds. If the draft is still not right, the brief is usually missing one of the six facts.

Where Link AI fits

For briefing, we pick Link AI by Linkme, since its brief is simply a chat message. The requests shown on Linkme's page are typed in plain words, 'Create a carousel post' among them, and generating an image is something you can ask for. When the request is an ad, the draft that returns states a daily budget with the spend it adds, and it waits under 'Needs review'.

Whether a draft can start from your own photo is a question for Linkme. Try Link AI in a demo with the six facts for one real offer, then see how to review what comes back.

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