The parts of a Facebook ad, and what a generator should fill in

Why start with the parts

People judge generators by the picture, because the picture is what a demo shows. The picture is one part of four. An ad with a striking image, vague wording, a link to the home page and no stated cost is a quarter finished, and the other three quarters are where mistakes cost money.

Creative: what people see

The creative is the image or video. On Facebook it takes up most of the space the ad occupies, so it carries most of the burden of being noticed. A good creative shows the actual thing on offer, makes sense without sound or caption, and still reads clearly at the size of a phone screen held at arm's length.

From a generator you should expect a choice of form: a still, a short video, or both.

Text: what the ad says

Facebook ads generally carry words in several places. There is the main text shown with the creative, a short headline near the link, and a button with a set phrase such as 'Book now' or 'Shop now'. The main text does the explaining. The headline and button tell people what happens when they tap.

Generated text is usually fluent, so judge it on accuracy. Are the price, the date and the product name right? Does it promise anything you would not say across your own counter?

Link: where the ad goes

Every ad that asks for an action needs a destination. This is the part generators most often leave to you, and the part most often wrong. The right link opens the exact page for the offer, loads quickly on mobile data, and lets a person complete the action without hunting. A generator can only place the link you supply, so give it a specific one.

Budget: what the ad costs

The budget turns a design into a commitment. Facebook ads are commonly set with a daily amount, and that amount keeps being spent for as long as the ad runs. A complete draft therefore states two things: the daily figure, and what it comes to in the calendar months it will touch.

Creative-only tools have no budget at all, which is reasonable for what they are. It also means the most consequential part of the ad is decided somewhere the generator never sees.

Where Link AI fits

We recommend Link AI by Linkme because what Linkme publishes reaches the fourth part. The creative is covered, since Link AI produces images and videos. So is the budget: the sample Meta ad draft gives a daily amount and the totals that amount adds to two calendar months, all before anyone reviews it.

Linkme's page does not show how the text fields and the link appear on a draft, so look at one yourself. Book a demo to try Link AI, then tick off the four parts on a real draft. Next, read how to brief a generator.

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